Enhance your event communication

Are you looking for new ways to drive early registrations, get more app adoptions or gather feedback for your event? You’re in the right place – planning a timeline and content for your event comms can be a huge task, this guide is packed with plenty of actionable tips to apply to your event, no matter what industry.

You can apply these content suggestions to most channels including email, website, social media and your mobile app.

Pre-event Marketing

The announcement
Let your contacts know when the event is on and location

Speakers
Your carefully curated program is a key draw-card for potential attendees. Introduce speakers early on – include keynote titles, photos and short bios.

Schedule
This can be a sneak peak of what’s included in the agenda including sessions, streams, workshops and social activities. Giving this insight can help potential attendees decide if the event is right for them. It can also be used to convince their boss about why they deserve the time off to attend.

Registration open

An obvious one – shout it from the rooftop. Let potential attendees know registration is open. Offer an early bird rate to encourage early registrations. Make sure your registration process is easy and only collect the information you need. Monitor new sign ups everyday to gauge where the traffic is coming from and collect any other data which can streamline the process.

Confirmation and pre-event

This information should be essential information your attendees need to know before they show up on the day.

• Confirm their details and dietary requirements
• Give them basic event details such as registration times, what’s included in their fee, if they need to book into any additional sessions or social functions etc.
• Tell them about the event app, why they should download it and how.

Post event

Yay you did it! The event is done and dusted – but don’t forget to send out this follow-up information shortly after the event

• Thanks to sponsors and others involved in making the event happen
• How to access speaker presentations and other materials
• Share photos
• Request feedback

Don’t wait too long to ask for feedback, you want this to be fresh in attendees minds – a great way to collect this is via the event app. Send a notification after closing, with a link to an in-app feedback form.